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Important Ways of Speeding Up your E-Retail Site
In today’s world, electronic retailing has become common due to the large market for goods and services on the internet. Ensuring that your page loads quickly is essential since potential customers are likely to go to your competitors if that experience delays accessing your site. Here are a few things that are beneficial to increasing your website performance, improve your page speed and improve your SEO rankings.
High-resolution images and videos are a great way to make your site look modern, however; they increase the response time. Reducing the size of the image and videos will enable your site to load faster and response abruptly. If you still want large content, use an accelerator service that will speed and compress such bulky images and videos.
It should be your priority to use efficient coding to reduce the number of HTTP requests on your site since more HTTP request will keep your consumers waiting for information. Also, fewer redirects are crucial to ensure that your website loads with complete functionality and speed on mobile devices since they have less processing power needed to open complex pages correctly. It is therefore crucial that your site loads faster in mobile devices to improve customer satisfaction and increase your sales drastically. Additionaly, if your site loads quickly, you will not only increase your sales but also your SEO rankings.
Also, do a load test on your site to verify your sites performance during various load levels in order to keep your customers happy and satisfied. For instance, do a test performance on your site when the traffic is standard as well as after and during peak season to make sure that your site is performing well. There are a number of organizations that deliver quality monitoring services to ensure your sites availability and uptime.
It is also important that the content on pages to your site is articulate so that the consumer doesn’t have to feel like they have left your site each time they open a new page. Also, make sure that your site is well organized by ensuring that you create menu and footers that will consistently appear in all the pages. Additionally, it is essential to optimize how your E-Retail site appears based on the number of components used, images, style sheets and scripts. A well-organized site cuts down on loading time and also makes it easy for visitors to browse your site.
No visitor want to visit a site that provides link that are not working and this will give business to the next available site that has valid links. In cases where links do not work, a custom 404 page which has your header and footer will save you and enable your visitors to continue browsing through your site.