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Value of Digital Marketing
When products and services are advertised or marketed in the internet using digital technologies, this process is referred to as digital marketing or data-driven marketing. The term digital marketing actually began in the 1990s, but sometime in the 1980s, this idea was already taking root from the automobile advertisement strategy designed by the SoftAd Group, which is now known as ChannelNet, in which they gave floppy disks containing a multimedia promotion of different car models with free test drives in exchange of the reply cards sent over by interested people. Other terms of digital marketing were named, such as online marketing, internet marketing, or web marketing, which depended on the digital capability used for marketing. Depending on which country is utilizing digital marketing, the terms vary according to country, like the USA use online marketing, Italy prefers web marketing, and UK sticks to digital marketing.
The start of the year 2000 saw a rise of companies employing digital marketing as a way of marketing their products. Many designed digital platforms were being incorporated into marketing strategies and people are starting to use these digital devices browsing over the various products and services instead of physically commuting to these companies’ stores. Digital techniques, such as search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks, video games, have literally swamped the internet and have become very specific and efficient in usage.
Through digital marketing, a 24/7 customer services online,using social media, is provided by brand companies to make the customers feel that they are valued and supported. Brand companies value a lot on customers feedback as this provide a gauge to improve on their products and, at the same time, the online conversations result, too, as an indirect promotion of other products as more people read over the feedback. The importance of social media has helped in nurturing digital communication, which has helped in the flow of information and understanding better the products to as many people as possible, world-wide. Creating a social media page can actually nurture good customer relations between existing customers and new customers, as well as reinforcing brand awareness.
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Digital marketing has made it possible to purchase brands at a lower cost since other related costs, such as external service, advertising, processing, interface design, and control, are affected on it.
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No internet connection or poor internet connection is seen as a major setback for digital marketing. It is a balance assessment if companies weigh down on the advantages and disadvantages of digital marketing, as this function can help in re-designing their promotional strategies.