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What Is Brand Activation and What Are Its Benefits

Most marketers like the brand equity area of brand building for it is painless to execute and is not easily assessable over the short term. That indicates it requires a commissioned market research in order to gauge attitude changes that have been caused by the consumption of media products like outdoor, print, and electronic advertising. The value, which makes up the sales volume side of the brand, can be assessed automatically through a volume drive where you can set particular volume targets for.

Brand activation in its most essential form is a road show that delivers your brand to the people who can then experience on a personal level. Your favorite singer is a brand and when you go to his live shows and experience his music in person, that is activation. It is called experiential marketing and is a good method of creating experiences with the brand for consumers, especially of fast-moving consumer goods.

On the other hand, some products are not all the time on demand, and occasionally there is a drop in demand. Brand activation is an approach you can use to grow sales over a short period of time. The aim could be to educate the public on the product’s core attributes and demonstrate it while it is in use. The advantage of this is that the response will be interactive as well as immediate.
Figuring Out Businesses

The concept is interesting because, say, a bottle of wine is a bottle of wine, and brands are only existent in the minds of consumers where perception rules. Activating a brand – in-store, in-home or even outdoor – lets you re- enforce the attributes of the brand and etch even deeper into the consciousness of the consumer as they touch feel, and sample your product.
The Art of Mastering Companies

This activity doesn’t only build excitement, but also it also puts a halt to the business speculating why big money was spent for the product and what its return was. Involvement in the fun activities around the brand, in which many prizes may be given out, is based on actual purchases of that brand; that makes it easy for the sales team to quantify effectiveness through increasing sales. When you produce opportunities for the brand to be alive in the important channels, you connect perfectly with consumers and in that way achieve awareness of the brand.

Brand activation, in other words, is what really positions your brand as a part of people’s lives, even for a moment. And that is in fact what you must go for- to let people touch your brand, instead of just reading or hearing about your product, providing them a valid encounter that has a bigger possibility of being implanted into their mind.