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Tips for Creating Awesome Trade Show Booths You want to get a positive return of investment from your trade show booth considering the amount of time, effort and money you spent setting it up. If you want to make your exhibit a must-see destination for trade show patrons, it is essential that you come up with a unique trade show concept and promotional plan. You need to have a novel and inspired marketing strategy that will make your display area distinct from the others and draw in the crowds. A good first step to doing this is by attending events within and outside of your industry, and identifying and weighing new marketing concepts. Pop in a trade hall and keep an eye on what the others are doing with their exhibits. Pay heed to the booths that have a constant crowd and talk with their personnel about their techniques to hook customers. So what are some trade show ideas that can help your booth lure buyers?
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Your display area should make use of eye-catching graphics and a huge signage to stand out in the exhibition hall. Elongated hanging display signs that are elevated over your booth area can help people pinpoint and spot your location. Hanging signs that have unique forms can likewise solicit people’s attention. Even the flooring can be used as a marketing tool by imprinting big and appealing promotional offers on the carpet or tiles. Position the text to face the aisle so visitors can immediately and effortlessly see your message as they walk by.
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You can hold raffles and fun games related to your industry which are more interesting than the brochures your competitors are handing out. Those who want to win a prize may register and receive a ticket with your company information imprinted on it. Those who signed up to participate can become part of your mailing list after the event. To attract foot traffic, you may want to feature a magician or entertainers who can include your product information in their performance and complement your sales. How about a professional shoe shine service so your staff can talk to prospects about your company while their shoes are being polished? You may also include a wireless charging station in your booth so you can gather lead information from the users. People love taking pictures and so have on standby a photographer who can take picture of attendees in front of your logo. Even after the trade show is finished, the pictures will continuously promote your business as people keep these photos of themselves. In addition, the photos can hike your social media presence as you tag the visitor in the picture and post in on social media channels for his or her many friends to like.